We draw attention to your ideas.We can show you some amazing work, tell you all about our exceptional artists, project managers & collaboration tools, but what really matters is being able to understand the idea behind your story and make it work in a sequential storyline, and that’s what we’re about.
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Storyboards Online & Animatic Media
These are a few of the stills taken from our 3D animatic for BBH London and Weetabix’s new On The Go Breakfast Biscutis - Morning in Reverse!
We created this 3D animatic for the latest Weetabix campaign earlier this year for advertising agency, BBH London. The animatic was built in 3D and shows a mum’s very busy morning…in reverse! With no time for breakfast she enjoys Weetabix On The Go Biscuits once she arrives to work.
It was a challenge to show the video clearly playing backwards and ensure the animation was smooth, so 3D offered the best solution in this case.
Weetabix has launched a new £6 million multi-channel campaign via BBH to support the release of its new On The Go Breakfast Biscuits.
‘Morning in Reverse’ TV commercial tells the story of a busy working mother,charting her journey from pillow to desk as she takes on the everyday challenges.
The 60” and 30” ads airs across three mass market channels in an effort to communicate with working mothers at various moments in their morning.
‘Morning in Reverse’ follows the ‘Sibling Rivalry’ TV spot for the relaunch of Weetabix with Chocolate earlier this year, and last year’s ‘Dad’s Day Out’ TVC for the launch of Weetabix Baked with Golden Syrup, both by BBH.
The Animatic Media studio were on hand to produce the pre-production animatic for the spot. Check it out!
These are a few of the colour stills taken from our 2D animatic for TAXI Canada and Crystal Light - Weird, Wonderful You!
Client : Crystal Light
Agency : TAXI Canada
Style : 2D animatic
Project name : Weird Wonderful You
TAXI brought us this Crystal Light spot that encourages you to embrace your inner weirdness no matter what the world thinks Weird and wonderful - we can relate.
CRYSTAL LIGHT is celebrating all the things that make you unique. Whether it’s a quirk, an unusual hobby, or something you were born with - it’s wonderful, because it’s what makes you, you.
Our studio created this fantastic animatic in the pre-production stages of this commercial - check it out!
VISUAL DEVELOPMENT
Have you ever wondered how visuals and animatics are developed from a brief into an animation? If so, this post is for you!
We’ve taken our Walkers Deep Ridged animatic and broken down the stills process into three main stages of development: Scamp, Pencil and Colour.
1. Scamps - also known as roughs, layouts or bluelines.
Basically, these are very loose frames. The purpose of this stage is to decide the camera angle, content and positioning of the assets within the frame (in this case a crowd of people). Roughs can be drawn either by hand or digitally using a Cintiq or Wacom.
2. Pencils
These are drawings which develop the scamps (if used) and provide a layout for the colourists to work with. These tend to be more accurately drawn, with tighter camera angles and perspectives, and finer line details. In this instance, the style was partly based on photographs we there was no need to pencil all of the facial features. Pencils can be drawn by hand or digitally using a Cintiq or Wacom.
3. Colours
Once the pencils are approved, our artists colour the frame in the requested style. For the Walkers Deep Ridged artwork, the crowd were partially drawn and coloured, and partially retouched photos, with added rim light and other colouring techniques applied. The colourist layers colour on top of the pencil frames digitally.
And there you have it! The individual layers (frames and characters) are then animated together by our studio.
We recently produced this atmospheric colour visual for AMV BBDO and their snack food client, Walkers Extra Crunchy!
The visual was used to aid artwork production for a flash animated MPU (that’s a Mid Page Unit AKA internet advertising).
